The Beginner’s Guide to
Marketing to the Millennials
A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The older generation tended to be more convinced by the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. You cannot expect them to buy a product on the basis that it works. They will buy it because the vision and mission of the brand also resonates with them. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
You will face some unique situations when marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
You can visit this site, to discover more approaches to the idea of marketing.
Featured post: go to my blog